Lilly Berelovich
POSITION: CO-FOUNDER AND CHIEF CREATIVE OFFICER, FASHION SNOOPS
Lilly is the creative and innovative force behind Fashion Snoops. While her successful career as a NY fashion designer grew, so did her frustration with the limited access that designers had to timely, accurate, and usable fashion trend information.
Applying her advanced degree in international marketing, she co-created (in 2000) Fashionsnoops.com, one of the first online trend services at the time. Today, with Lilly’s leadership, Fashion Snoops is a renowned global trend research and advisory company offering strategic consulting services and online forecasting information for fashion and style professionals around the globe.
Practicing what she preaches, Lilly leads internal consulting teams advising international brands like Disney, Hang Ten, Sears, Wal-mart, Warner Bros and C&A (Brazil and Mexico), to name a few, in the areas of branding, licensing, merchandising and design.
Lilly is also the visionary and the co-curator of the Fashion140 conference – a groundbreaking gathering of brands, media, social media experts, celebrities and fashion enthusiasts and a collaborative inquiry into how social media is reshaping our industry.
Lilly is a graduate of Fashion Design from LaSalle College and studied International Business at McGill University, both located in Montreal, Canada.
