BCBG SS13

BCBGMAXAZRIA was founded in 1989 by Max Azria and in 1991 Azria's wife and muse, Lubov, joined as Creative Director. Named for the French phrase "bon chic, bon genre," a Parisian slang meaning "good style, good attitude," the brand embodies a true combination of European sophistication and American spirit. Azria broke new ground when he launched BCBGMAXAZRIA, redefining the designer category by offering innovative, high-quality clothing at contemporary price points. Over the past twenty years, the Azrias have evolved BCBGMAXAZRIA into a complete lifestyle brand for women, with evening dresses, swimwear, footwear, handbags, eyewear, watches and more. With critically acclaimed collections, a loyal following of Hollywood's top celebrities and a strong worldwide presence, BCBGMAXAZRIA has become one of the hottest names in the fashion industry today.